Welcome to Trove, a new digital news experience that gives you easy access to the information you care about. I’m excited about it, and I wanted to take a moment to tell you why.
Trove harnesses smart, flexible technology that learns from the choices you make. Some have called it “Pandora for news,” and the serendipity in its suggestions, pulled from around 10,000 sources, makes Trove a powerful tool for information discovery.
But it’s not just algorithms that drive Trove. Our editors are constantly working to inject the latest news onto the site’s home page and into channels of information that users can choose to follow. Meanwhile, our crew of engineers keeps Trove in a state of perpetual evolution.
As a Trove user, you’ll have the power to create your own channels, which you can use to follow the people, places, things, and information sources that catch your eye. Starting up your Trove experience is easy; the site uses Facebook Connect to deliver to many users a slate of channels based on their already defined interests. (If you’d like, you can read our Facebook privacy pledge.)
And Trove is, by its nature, a social experience: you can share your channels with your friends, engage with fellow site users using the conversation boards featured on every channel, and interact with Trove on Facebook, Twitter, and Tumblr. And soon, you’ll be able to take Trove with you on your smartphone or tablet device. (Find out which Trove apps are available now.)
Trove will evolve rapidly; we aim to add features that will make it a dramatically different and even better experience as the year goes on. Along the way, we hope to experiment with advertising concepts. We’re pleased to begin that work with Ford, our launch sponsor, which is helping to recommend interesting channels for our users to follow.
Please give Trove a try. I’d love to hear what you think of it; feel free to send a note to our team.
Donald E. Graham
Chairman and Chief Executive Officer
The Washington Post Company