fastcompany:


The party line on piracy is that it’s bad for business. But what to make of the case of “Go the Fuck to Sleep,” the “children’s book for adults” whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release?

How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model

» The title’s funny, but this viral marketing is no joke. Want more on literature? Then go the … well, just go to Trove’s Books channel.

fastcompany:

The party line on piracy is that it’s bad for business. But what to make of the case of “Go the Fuck to Sleep,” the “children’s book for adults” whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release?

How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model


» The title’s funny, but this viral marketing is no joke. Want more on literature? Then go the … well, just go to Trove’s Books channel.

(via fastcompany)